Our Story

Smoke:30 isn’t just a brand.
It’s a timestamp, a ritual, and a lifestyle—rooted in hustle, elevated by culture.

What started as just another side hustle turned into something bigger—a project born from years of experience, both lived and smoked. Two lifelong friends, collaborating for the first time under the Hustlelotte umbrella, a name that honors our grind, our vision, and the creative force that pushes us through the smoke and into something greater.

We’ve been part of this culture since the jump. One of us was considered the Willy Wonka of Weed. The other? The reason half our high school friends started smoking in the first place. From teenage blunts behind corner stores to wild, unfiltered adventures that may or may not have gotten us into trouble—we were there, doing more than just riding the wave. We were the wave.

As we grew up, so did the vision. The weed game taught us more than how to roll the perfect joint—it taught us how to innovate, create, and connect. From underground raffles to boutique-level bud menus, we learned the art of standing out.

Smoke:30 is the product of that evolution. It’s not just about lighting up—it’s about what that moment represents:
Time to reset. Time to elevate. Time to hustle harder.

And we’re building more than just a brand. We’re crafting a destination.
Apparel? Of course.
Smoking supplies? Naturally.
Growing tools, CBD, hemp, and more? On...the...way.
We’re setting up the shop we always wished existed—a one-stop source for EVERYTHING that fuels the culture.

We’re not industry vets. Not yet.
We’re still learning, still building, still grinding.
But one thing’s for sure: we’ve got the vision, the work ethic, and the roots to grow something unforgettable.

This is Smoke:30.
Built from the grind.
Rolled with purpose.
Lit with intention.